Hello.
I’m Sarah. I’m a marketing leader, strategist and advisor with over 25 years experience centering the customer and balancing strategic vision with operational excellence to drive growth.
I’m best known for driving mainstream consumer adoption of new technologies, turning disruptive start-ups into household names and category leaders. It’s a digital transformation I first drove for Expedia and later honed with Zillow. Today, I advise other companies looking to do the same.
A life-long student of consumers, I’m forever curious about why they do the things they do, and how to best connect with them to drive change. I view marketing as an exercise in problem solving, working across channels to address the obstacles limiting growth and inspire new behaviors. The result is a proven, practical and first-principles-driven approach that delivers outsized returns across both brand and business objectives.
Select Highlights:
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Built and scaled the marketing engine that took Expedia from obscurity to the global leader of online travel and $20B in gross booking value.
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Chief architect and steward of the Zillow brand and built the consumer demand engine that fueled the company’s rise to real estate ubiquity and $2B in revenue.
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Advised venture capital investors - most notably, TCV - on a variety of investments including HomeAway, Tiny Prints, eHarmony, GoHealth and others.
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Advise early-stage companies on go-to-market, brand-building for conversion, transitioning from founder-led sales to scalable growth, storytelling and the art of the pitch.
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Current engagements include: a global repositioning, a new market entry, a five-year strategic plan, testing into brand, and marketing measurement & optimization.
Rich Barton
Co-Founder & CEO of Expedia Inc. & Zillow Group
Extensive experience as a tech consumer marketing leader. Excellent results working for me at both Expedia and Zillow, and a valuable resource to multiple other companies in my portfolio. Smart, engaged, strategic and an excellent advisor and coach as well. Highly recommend Sarah.
Amy Bohutinsky
Board Director at Duolingo & Zillow Group
Sarah is an incredibly experienced operator, having been at the ground level and growth stages of numerous iconic consumer brands. She's a great listener, a big picture thinker, and adds strategic value well beyond the scope of marketing. She is also an excellent advisor and coach. I highly recommend working with Sarah!
Spencer Rascoff
Co-founder & Chair of Pacaso, Queue, & heyLibby
Sarah is a very experienced marketing leader with great instincts and insights. She's a great brand marketer who is able to harness the power of other marketing functions to create a performance-oriented, integrated whole. She also provides excellent strategic leadership across the company. I would definitely work with her again.
