Hello.
I’m Sarah. I’m a marketing leader, strategist and advisor with over 25 years experience centering the customer and balancing strategic vision with operational excellence to drive growth.
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I’m best known for driving mainstream consumer adoption of new technologies, turning disruptive start-ups into household names and category leaders. It’s a digital transformation I first drove for Expedia and later honed with Zillow. Today, I advise other companies looking to do the same.
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A life-long student of consumers, I’m forever curious about why they do the things they do, and how to best connect with them to drive change. I view marketing as an exercise in problem solving, working across channels to address the obstacles limiting growth and inspire new behaviors. The result is a proven, practical and first-principles-driven approach that delivers outsized returns across both brand and business objectives.
​Select Highlights:
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Built and scaled the marketing engine that took Expedia from obscurity to the global leader of online travel and $20B in gross booking value.
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Chief architect and steward of the Zillow brand and built the consumer demand engine that fueled the company’s rise to real estate ubiquity and $2B in revenue.
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Advised venture capital investors - most notably, TCV - on a variety of investments including HomeAway, Tiny Prints, eHarmony, GoHealth and others.
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Advise early-stage companies on go-to-market, brand-building for conversion, transitioning from founder-led sales to scalable growth, storytelling and the art of the pitch.
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Current engagements include: a global repositioning, a new market entry, a five-year strategic plan, testing into brand, and marketing measurement & optimization.
Rich Barton
Co-Founder & CEO of Expedia Inc. & Zillow Group
Extensive experience as a tech consumer marketing leader. Excellent results working for me at both Expedia and Zillow, and a valuable resource to multiple other companies in my portfolio. Smart, engaged, strategic and an excellent advisor and coach as well. Highly recommend Sarah.
Amy Bohutinsky
Board Director at Duolingo & Zillow Group
Sarah is an incredibly experienced operator, having been at the ground level and growth stages of numerous iconic consumer brands. She's a great listener, a big picture thinker, and adds strategic value well beyond the scope of marketing. She is also an excellent advisor and coach. I highly recommend working with Sarah!
Spencer Rascoff
Co-founder & Chair of Pacaso, Queue, & heyLibby
Sarah is a very experienced marketing leader with great instincts and insights. She's a great brand marketer who is able to harness the power of other marketing functions to create a performance-oriented, integrated whole. She also provides excellent strategic leadership across the company. I would definitely work with her again.
